Mercedes Benz, Just Imagine

0732: CASE STUDIES

TOTAL: 5 PROJECTS

Mercedes Benz, Just Imagine / Mercedes Benz / Line Up

Mercedes-Benz is a division of the German manufacturer Daimler AG. Working with Line Up, 0732 had the creative lead in designing the theme and environments for their upcoming car launch.
The brief: Modern, Creative, High Quality and Futuristic. Using the event theme of Imagine, 0732 designed the Logo, Branding, Motion Graphics and 3D environments.

Main auditorium: seating 1500 people, 0732 created a 3D cityscape for performers including Parkor Jumpers and bands to interact with the 3D cubes on stage, brought to life using the latest 3D Projection mapping technology.

Evening and Party 3D Environments: using 60ft video screens, 0732 created an animated stage area using custom lighting and Motion Graphics for Dancers, DJ, Bands, Mercedes-Benz Presenters and Mercedes Car Reveals. We designed a reception area containing tables and a large central bar to house a Mercedes on a hydraulic lift.



Client: Mercedes Benz >> Agency: Line Up >> View Project Images >>

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