Incredible Inchcape

Incredible Inchcape - Category Type: 3D/Motion Graphics

Inchcape is a leading, international automotive distributor and retailer operating in 26 global markets with a history of more than 170 years of successful international trade experience.

Using the premise; making a movie. The Fairmont Hotel was transformed into a movie set using authentic cameras, lighting rigs and props. Using a 47 metre screen and nine 1080p HD projectors, the main auditorium was transformed into a fully immersive video environment.

0732 was commissioned by Line Up to create 20 looping Motion Graphics animations. We created multiple environments using corporate branding and specific speaker session themes. Technical challenges were posed by the size of animations required and the complexity of the projection using Watchout. Video needed to integrate seamlessly with PowerPoint presentations allowing onsite flexibility for speaker content.

The lighthouse situated 13 miles off St. Andrews, built on The Inchcape Rock, represents the companies values and has long been their corporate symbol. 0732 modelled a scale replica using technical drawings and aerial photographs. This was textured and composited into four different lighting states, representing different times of the day. Creating realistic ocean and atmospheric states was essential to further enhance the audiences experience.

Winner of Best International Conference at C&IT  Awards 2012

Commissioned By: Line Up >> View Project Images >>